In 2008, a charismatic candidate burst into the GOP race and sent shockwaves through multiple campaign frameworks. Rallying homeschoolers, Evangelical Christians, and die-hard social conservatives, he surged past a well funded candidate and won the Iowa caucuses with less than a million dollars in his pocket. He carried his momentum onward to a strong third place finish in the primaries despite raising less than $20 Million during the campaign. This candidate was Governor Mike Huckabee.
In 2012, we have discovered the new Mike Huckabee. Say hello to Rick Santorum.
Over the past two months, Senator Rick Santorum has surged. Rising from the doldrums of 4% in late December, Santorum jumped to about 18% in early January after winning the Iowa Caucuses. And after surprising the political realm with three come from behind victories in Minnesota, Colorado, and Missouri, Santorum has pulled into 2nd place behind Governor Mitt Romney.
Once considered a lightweight, Rick Santorum has taken his game to a whole new level. This post will explain how Rick Santorum got here.
First off, Rick Santorum’s rise was no accident or a fluke. Let’s face it; he campaigned in every county of Iowa (all 99 regions). He gained 30 pounds eating at Iowa pizzerias and gave about three speeches a day. If you can dismiss the dietary problems, Santorum has shown a fire in the belly. This along with a conservative record that few dare challenge has helped contrast him with the rest of the GOP field. Governor Romney has long been accused of being a Massachusetts Moderate. Speaker Newt Gingrich supported an individual mandate on healthcare, posed in a commercial for Cap-N-trade with Nancy Pelosi, and Ron Paul’s foreign policy has disenchanted voters. Santorum according to his supporters is the only solid conservative left in the field. Indeed, Santorum is the only candidate in the Republican Race who has not had his record challenged vigorously.
This will work miracles for Santorum IF he can make the race a choice between a Massachusetts Moderate and a solid conservative. If Santorum can make the race tight, then candidate Newt Gingrich will probably throw his support behind Santorum. Santorum’s biggest strength no doubt is that everybody knows he is conservative.
Secondly, Santorum has evolved tremendously during the debates and the campaign. When he first announced his campaign, almost no one showed up to his events. His debate performances were below par in comparison to heavy hitters Newt Gingrich and Mitt Romney. His fundraising stood at a woeful position.
Then, Iowa voters took a look at Santorum. They liked his social conservative views and his similarities to Mike Huckabee. His common man image and his sweater vest contrasted greatly with the usual suit and tie politics of Washington D.C. They swept him to victory on January 3rd and the Hawkeye State threw the primaries into a new dimension.
Since then, Santorum looks like a new candidate. His debate performances improved and his attacks on Governor Romney have proven more potent. His charisma and energy showed fresh and he carried his support onward in the campaign. Victories in Colorado, Minnesota, and Missouri have also changed perceptions of him. It has also confirmed to many that Rick Santorum CAN FIGHT and CAN BEAT Obama. Despite being out fundraised 25 to 1 by Romney, Santorum is now polling only 10% behind the Massachusetts Governor. Santorum must continue to improve his debate performances and prove to voters that he can outdebate and outsmart Obama in the General Election. He also must look fresh and new if he plans on making it to the convention.
So what does Santorum have to do? Here is the roadmap…
1.) Make the primaries into a decision between a moderate Romney and a conservative Santorum.
2.) Fundraise better. His current total of around $2-$5 million is unacceptable. He should aim to raise about $20 Million by the end of March.
3.) Continue improving his debate performances.
4.) Boost organization in states.
5.) Gain Gingrich’s endorsement. If Santorum can lock Romney in a 1-on-1 battle, then Gingrich will be looking to be a kingpin for the nomination. If Santorum can swing Newt over, then that would help Santorum tremendously.
6.) Look like the professional common man. Look like the average citizen, yet look respectable.
These six weapons will undoubtedly clinch Santorum the nomination. It will be hard, but never rule out Rick Santorum.

